Here's a really great inspiring video. Watch how they weave music, graphic overlays of words and birds or buildings with choppy scenes and voices that go in and out of reality. With all the technology we have as photographers, this is available to us as another means of being creative.
Maybe you have a message that you want to portray. Make a short 4 minute video, pulling out all the stops and post it to youtube. You never know where it might lead you. Follow creative trails - it's good for the soul!